Leading the industry into the future with innovation, Swiss luxury watchmaker ZENITH showcased new revolutionary timepieces in 2019 BASELWORLD. ZENITH partners, friends of the media, influencers, VIP guests, and friends of the brand including singer and producer, Swizz Beatz, and ZENITH Ambassador and renowned singer Eason Chan, attended the press conference held on 20th March. In a world premiere of another kind, it was Eason Chan’s first visit to BASELWORLD.
On 18th March, on the invitation by Julien Tornare, CEO of ZENITH, Eason Chan, who has travelled half the globe to Switzerland, paid a visit to ZENITH manufactory in Le Locle. Eason Chan stopped over at the brand’s famous “cabin” and took a look at the tools that were used to make the first El Primero half a century ago. He went on to get his hands on and tried assembling part of a movement.
ZENITH Ambassador and renowned singer Eason Chan remarked, “As a singer, I always have the chance to visit different places, but this is the first time I visit a watch manufactory. I would like to thank ZENITH for giving me the opportunity to visit a time-honoured manufactory. The visit was not only an eye-opening experience, but also a chance for me to witness how the brand goes ‘Into the Second’. ZENITH’s dedication to watchmaking is tantamount to my commitment in making perfect music and I feel privileged to be the ambassador of a brand that shares the same values with me.”
April 17, 2019