The environment confronting the Swiss watch industry remained difficult throughout the year 2016. Demand for personal luxury goods fell, especially for the most expensive products. Timepieces therefore had to contend with changes in the choices made by consumers who are increasingly interested in the notion of experience associated with the world of luxury and less in shopping as used to be the case.
Breitling has expanded its boutiques network by opening two boutiques at Shoppes at Venetian and Shoppes at Parisian Macau respectively. Guests were invited to join and celebrated the grand opening of Breitling’s new boutiques in Macau on 16th December 2016.
Henrik Stenson won his first Major Championship as he overcame Phil Mickelson in record-breaking fashion in a thrilling final round at The Open on Sunday July 17th. The world number 5 built confidence last month when he won in Germany and felt it was going to be his turn in Scotland at the Major that is dearest to his heart. The Audemars Piguet Ambassador has had one runner-up finish and four third places in Majors prior to this sensational victory.
The Swiss watch industry was confronted with a challenging situation throughout the first half. The downturn reported at the end of 2015 worsened with many factors adversely impacting the progress of business. The Hong Kong market failed to recover; this had a preponderant impact on the overall result. The overpriced Swiss franc, insecurity linked to terrorism and changes reported in tourist flows also penalised demand for Swiss watches.
'Prototype one' – the OMEGA Seamaster 300 worn by Daniel Craig in SPECTRE – was sold at a Bond-themed auction in London in February. Christie's live and online auction: James Bond Spectre, featured SPECTRE memorabilia from the archives of Eon Productions, the makers of the Bond films. At the live auction, the watch fetched GBP 92,500.
The third Audemars Piguet “Time with the Masters” golf day was successfully held at Lan Hai International Golf Club in Shanghai. Tim Sayler, Chief Marketing Officer of Audemars Piguet, David von Gunten, Chief Executive Officer Greater China of Audemars Piguet, along with Clifford Wong, Country General Manager of Audemars Piguet Mainland China, and guests from mainland China and Hong Kong enjoyed a challenging and rewarding day on the golf course with two Audemars Piguet Golf Ambassadors, Henrik Stenson and Peter Uihlein.
Naomie was escorted on the red carpet by Raynald Aeschlimann, Omega Vice President & International Sales Director, Member of Swatch Group's Extended Group Management Board. After welcoming the crowd to the wonderful celebration, Aeschlimann went on to say that ''Omega has been James Bond's watch of choice for 20 years. We have shared a lot of emotions together. I feel very happy to be with this great actress, Naomie Harris”.
The Swiss watch industry faced a more complex and difficult environment in 2015. It recorded its first downturn since 2009. The total value of watch exports was 21.5 billion francs, a decline of 3.3% compared to 2014. As a consequence, the annual result was virtually back on a par with the level of 2012, following two consecutive years of consolidation. Development of the Hong Kong market weighed heavily in the overall balance.
Swiss watches enjoy an unrivalled worldwide reputation.
The Swiss watch industry has decided to strengthen the criteria of the Swiss made label.
Buying or selling counterfeit products undermines know-how, finances organised crime, and threatens jobs and innovation.