The situation of Swiss watch industry exports improved steadily in the course of 2017. After declining for two years and reaching a new threshold, demand gradually picked up again. On the distribution side, a presumably tighter stock level was another factor conducive to recovery. A growing number of markets returned to growth, but several of them are still lagging behind.
Right from the time of its creation in 1955 in La Chaux-de-Fonds, CORUM has sought not to bring about a revolution, but has instead displayed a determination to constantly evolve, positioning itself at the forefront of the Swiss watch industry. Creativity is at the heart of CORUM, and with that in mind, the brand always strikes a different path, approaching destinations where no one has gone, achieving heights that no one can attain.
TAG Heuer is proud to announce a global partnership with MARV Films and 20th Century Fox in the upcoming new film from acclaimed director Matthew Vaughn, Kingsman: The Golden Circle, in cinemas worldwide on September 22, 2017. TAG Heuer’s Connected Watch is the Official Watch of The Kingsman. In the new film, the Kingsman agents will all be fitted with TAG Heuer watches.
To mark the occasion of more than 40 years of supporting disadvantaged young people in the United Kingdom, Hublot has partnered with The Prince’s Trust to create a Special Edition charity timepiece the ‘Classic Fusion Chronograph Prince’s Trust’. In recognition of this prestigious new philanthropic partnership haute horology watch brand Hublot hosted an exclusive evening at London’s historic Kensington Palace Gardens.
After having to contend with an unfavourable economic, structural, political or security environment, depending on the markets, the Swiss watch industry has gradually adjusted to the new environment in which it will have to operate. The adverse consequences on the state of business have given way to a recovery which has already become a strong upturn on some markets.
Blancpain has been a supporter of The Economist's World Ocean Summit since its inaugural edition in 2012. For the fourth edition which took place in Bali in February, the two organizations successfully co-operated to open the summit to a global community and to attract the attention of the general public. In this context, The Economist and Blancpain presented the second Ocean Innovation Challenge which was awarded to a ground-breaking project from the Seychelles.
The environment confronting the Swiss watch industry remained difficult throughout the year 2016. Demand for personal luxury goods fell, especially for the most expensive products. Timepieces therefore had to contend with changes in the choices made by consumers who are increasingly interested in the notion of experience associated with the world of luxury and less in shopping as used to be the case.
Breitling has expanded its boutiques network by opening two boutiques at Shoppes at Venetian and Shoppes at Parisian Macau respectively. Guests were invited to join and celebrated the grand opening of Breitling’s new boutiques in Macau on 16th December 2016.
Swiss watches enjoy an unrivalled worldwide reputation.
The Swiss watch industry has decided to strengthen the criteria of the Swiss made label.
Buying or selling counterfeit products undermines know-how, finances organised crime, and threatens jobs and innovation.