2020 was an unprecedented year, resulting in a sharp decline in activity for the luxury goods sector as a whole, and for the watch industry in particular. The value of Swiss watch exports in this exceptional situation fell to 17 billion francs compared with 21.7 billion a year earlier, a decline of 21.8%.
Following the event held from 26th to 29th August in Geneva, BVLGARI has brought the novelties, including the Octo collection and the gloriously returning BVLGARI Aluminium, to Hong Kong right away to share with media friends and watch enthusiasts. BVLGARI has collaborated with Oriental Watch Company to open a pop-up Octo Café in the watch company’s flagship boutique in Central from September to October.
Like the global economy, the Swiss watch industry experienced an unprecedented crisis in the first half of the year, the consequences of which will affect it for a long time. The market was at a standstill for many weeks during this period and most trade was interrupted.
A new first for the Maison, on 13th April, the new Spirit of Big Bang MECA-10 Black Magic, limited to three pieces, was released via the HUBLOT WeChat Member Centre for HUBLOT members only. Hublotistas will have the chance to order their timepieces before it will be available worldwide. HUBLOT has reworked its famous MECA-10 factory calibre with a 10-day power reserve to combine it with the “barrel” design of its emblematic Spirit of Big Bang 45 mm collection. This cutting-edge encounter has given rise to the Spirit of Big Bang MECA-10.
The Swiss watch industry saw exports exceed the already high level achieved in 2018, in line with the forecasts produced a year ago, in a complex and fast-changing environment. Swiss watches benefited from continued demand in the luxury goods market in general, despite a sometimes challenging economic, commercial, political or social context.
Watch exports reached the equivalent of 10.7 billion Swiss francs during the first half of the year, an increase of 1.4%. While performance improved by +2.9% in the first quarter, the second three months of the year suffered from the sharp decline in June, causing results to stagnate.
Ulysse Nardin has a new “Ulysses” onboard. Dan Lenard, co-founder of the re-nowned Italian yacht design firm Nuvolari-Lenard, departed on his daring adventure. Ulysse Nardin presented as one of the main sponsors. Dan’s company specializes in the design of yachts for both private clients and shipyards. Based near Venice, the studio has created some of the world’s most ac-claimed superyachts, winning every major award and becoming both prolific and highly sought-after yacht designers.
On 18th March, on the invitation by Julien Tornare, CEO of ZENITH, Eason Chan, who has travelled half the globe to Switzerland, paid a visit to Zenith manufactory in Le Locle. Eason Chan stopped over at the brand’s famous “cabin” and took a look at the tools that were used to make the first El Primero half a century ago. He went on to get his hands on and tried assembling part of a movement.
Swiss watches enjoy an unrivalled worldwide reputation.
The Swiss watch industry has decided to strengthen the criteria of the Swiss made label.
Buying or selling counterfeit products undermines know-how, finances organised crime, and threatens jobs and innovation.